About us

About us

Tourism. Visitor Economy. Strategy. Management.

These are the key words behind McAllister and Co: focused business services, to help anyone involved in the tourism industry develop the right kind of strategies, operational and team development plans and – above all else – business focus.

McAllister and Co promises focused, creative and – critically – workable solutions; solutions which are relevant to a specific destination or business and will be easy to implement.

McAllister and Co is the brainchild of Maureen McAllister – a shining light, if not a laser beam, of England’s domestic tourism industry. She may not look old enough, but Maureen has a quarter of a century of experience of the industry, much of that time at the very highest levels.

Maureen is a dynamic, hands on, approachable, honest, hardworking, successful, effervescent, skilled, highly-respected individual, who will work tirelessly to find the perfect solution to your business needs.

Under the banner of McAllister and Co, Maureen is able to bring together some of the UK’s leading individuals in PR, HR, research and intelligence, marketing and design. People with proven track records of getting things done.

And importantly, people who are fun to work with.

Career history


Career history

Maureen McAllister has over 25 years' experience of strategic tourism marketing and development, working in the public and private sector; during this time, she has led the development and successful implementation of strategic and operational plans for many destinations.

Maureen has held high profile destination management positions in Gloucester, Birmingham, the English Riviera and latterly leading the tourism and culture agenda for the South West Regional Development Agency. She currently holds the role of Executive Director for Forest of Dean and Wye Valley Tourism.

Maureen has achieved some notable successes throughout her career – working on a national level with Partners for England and VisitEngland, setting up a destination performance management organisation (DP:UK) and acting in the lead tourism role for England’s Regional Development Agencies.

She has led her teams to achieve various awards and standards – IIP (South West Tourism); Beacon status for Promoting Sustainable Tourism 2004 (Birmingham); England for Excellence – Destination of the Year Award (Gloucester); Resort of the Year 2004 (Torquay).

Since setting up McAllister and Co, she has achieved success for her clients including the innovative marketing award for Kents Cavern in the English Riviera and South Devon Tourism Awards, and with Experience Nottinghamshire working with their businesses on the VisitEngland awards for Excellence, which led to Nottinghamshire winning 5 awards at a national level.

On a personal level, Maureen was a finalist in the 2014 Venus awards for small business of the year.

Maureen has worked hard to develop and maintain critical partnerships, both with the public and private sector; she also benefits from wide and varied contacts and connections across the entire visitor economy. She is a skilled team leader and manager, with a practical knowledge of personnel development and motivation; she is also an organised and efficient budget and project manager.  She is dynamic, innovative and creative, has excellent communication and presentation skills, and is a confident public speaker.

If you would like more information about how McAllister and Co can support and develop your business, call Maureen on 07968 698084 or email info@mcallisterandco.co.uk

Maureen McAllister at her desk

McAllister and Co’s team of associates includes:

  • Deirdre Makepeace
    Destination Marketing, Welcome and Quality development
  • Paul Haydon and Diane Goffey
    Research and Intelligence
  • James Harper
    Public relations and Communications
  • Ben Duhig
    Digital Marketing and Advertising
  • Eleanor Jubb
    Environmental Economist
  • Nigel Howells
    External Funding Expert
  • Ruth Hyde
    Destination and Stakeholder Management

People with proven track records of getting things done.

Maureen McAllister at her deskMaureen McAllister at her desk