Career history

Recommendations

SOCIAL MEDIA TRAINING, DEVELOPMENT AND DELIVERY

Dawn Hall - Business Support Manager at National Trust:

McAllister and Co provided an excellent training session at South Devon College. Maureen was approachable, friendly, knowledgeable and enthusiastic and presented a jargon free learning experience. She also took the time to offer support after the event and has been a great mentor. I would recommend social media training by McAllister and Co for anyone looking to make the most of communication channels such as Twitter.

James Guthrie - Director, Veritas Legal - Commercial Debt Recovery Specialists:

In conjunction with engaging a business mentor and executive coach, I wanted to up the ante by reaching out on social media too. I thought I knew social media - how wrong could I have been? Maureen has taken social media to another dimension and she delivers what she promises on time and in budget. On a personal level, Maureen is a lively, dynamic person who energises not just your brand but you as an individual. Highly recommended.

Lorraine (Doran) Robson - Owner/Designer at Lainey Lambchop Designs:

Fantastic presentation by Maureen turned me from a very dubious Twitter user to someone who is actively using it daily for two businesses and doing so very happily now alongside my Facebook and Linked in accounts. She also taught me that you don’t need to use ALL these social media sites to succeed! Her delivery of the information was very easy to understand, my questions were answered, advice given and to top it all, she was personable and amusing too! Would definitely recommend!

Jon Stannett (M.IKE) - Energy Centre Officer for South West Energy Centre
South Devon College:

Maureen was engaged to provide 2 social media awareness workshops for local South Devon businesses to raise awareness of social media platforms & how they can best be used to promote business online. The intention was to ensure attendees understood the various pitfalls and benefits of social media and would be better placed to implement a sound SM strategy for their business.

Overall 92% of attendees rated the Delivery of Presentation as good or excellent and 88% rated Content of Presentation as good or excellent.

The following comments are just a few of the many received:
• Really worthwhile, Maureen very enthusiastic and knowledgeable. Really glad I came. Thank you.
• Maureen’s presentation style is enthusiastic and clearly based on a deep knowledge of the subject area. Very enjoyable.
• Thanks for a very informative session – not only lots of info but inspiring to have a go and not feel I have to do ‘everything’.

We will have no hesitation in recommending Maureen and look forward to a long and engaging relationship.

Jill Sheen - Marketing Manager (Higher Education, Business and Energy Centre)
South Devon College:

McAllister and Co have provided us with friendly and understandable one-to-one training on twitter, facebook and Linkedin, plus providing us with fantastic support afterwards to maximise the effectiveness of our use of these communication channels. I would recommend McAllister and Co to anyone wanting to start or expand their use of social media.

Nick Powe - Owner, Kents Cavern:

Kents Cavern uses McAllister and Co to boost our Social Media exposure. Our mascot Cavog the Caveman has become a bit of a social media legend thanks to Maureen’s work, which includes regular witty and relevant tweets, facebook activity and advice on Trip Advisor and LinkedIn. I would definitely recommend Maureen’s professional team who can deliver a whole range of practical and strategic marketing advise, including excellent social media management for your business.

Fiona Tonge - Experienced Hearing Aid Audiologist: owner of Hearing Healthcare Devon. Practising at Mount Stuart Hospital, Torquay:

As a sole trader with very little experience of Social Media, and what it might bring to my business, I found Maureens presentation easy to understand. She clarified the difference between the various main media outlets. The main message that came through, for me, was to select carefully the media strategies that are relevant to my business and its target audience and dont bite off more than I can chew (so to speak). Thank you Maureen.

Elwyn Jones - Workplace Mediator/HR Consultant at Reflect Mediation:

I recently attended the Social Media Workshop at South Devon College run and facilitated by Maureen. It was a really enjoyable and informative event and Maureen’s presentation and delivery was, as always, enthusiastic and based on an obvious deep knowledge of the subject. The event recognised Maureen as one of the South West’s leading experts in the field of social media and her presentation and insight, as evidenced at this event, clearly demonstrated why she has been acknowledged in this way. A really enjoyable and highly informative two-hour workshop that left me enthused to learn more about this subject and to achieve some of the obvious benefits in utilising social media as part of the marketing strategy.

 

BUSINESS PLANNING, DESTINATION MANAGEMENT AND MARKETING

Carolyn Custerson - Chief Executive Officer, English Riviera Tourism Company Ltd (ERTC):

“Visit Devon commissioned Maureen McAllister to lead on a very short notice project specified by Government to assist SME’s negatively impacted as a result of the closure of the Dawlish Railway Line and extreme flooding and storms. Maureen surpassed our expectations quickly grasping what was needed and managed this project superbly to ensure that Devon delivered what the government and Visit England had asked. As a destination we hit all the targets asked for us in terms of levels of engagement with the industry and attendance to the ‘Water Tight’ workshops that took place across the county with more delegates from Devon in attendance than any other area in England. This success was down to Maureen’s energy, focus and positivity. I always enjoy working with her.”

Louise Stewart - Director of Strategy & Deputy CEO, VisitEngland:

“Maureen supported VisitEngland to develop the 'Watertight Business' Toolkit , a resource for small businesses in the tourism sector affected by flooding during Winter 2013/14 in England. Working to tight deadlines Maureen was able to produce content that was structured, comprehensive and targeted for the audience. She worked well with the team at VisitEngland to use their expertise as well as her own. Her approach is very much to understand what you want, deliver it and advise where she can add even more. At short notice Maureen was able to pull together workshops for small businesses to bring the content to life, source expert speakers and advisors to meet with the businesses and deliver well received support sessions that were also broadcast live to businesses unable to attend. Fabulous.”

David Andrews - CEO, VisitWiltshire:

Maureen has played a key role in helping us through a business planning process since our company was set up in August 2011, culminating in the launch of a new 3-year VisitWiltshire Business Plan in summer 2012.During this time Maureen has delivered a professional business planning consultancy service of the highest standard. In particular, Maureen’s understanding of the sector has been a real asset, enabling her to deliver innovative solutions and demonstrating a rare ability to cut straight to the heart of an issue. Maureen is highly professional, action-oriented and a pleasure to work with. I can recommend her highly.

Dominic Acland - Managing Director at Embercombe:

Maureen has helped us take a completely different approach to our business (Torbay Coast and Countryside Trust), guiding us through a difficult period of transition to a much more focused, organised and productive business model. She has been a really useful stimulant to our thinking and always drives us away from the predictable into new territory.

Lynn Turner - Director at Kielder Water and Forest Park Development Trust:

McAllister and Co and LomaxHyde worked with Northumberland County Council on the development and implementation of options for destination management in Northumberland. Maureen and Ruth were focused and skilled in their delivery of this project, working closely with stakeholders and partners to develop proposals and an agreed way forward. Their understanding of tourism and destination management is excellent, their delivery is professional and they are able to bring together a range of stakeholders, with varied views and opinions, to focus on the issue at hand. They have also provided ‘after care’ support which we have welcomed as the proposals are implemented. I would definitely recommend their service to others.

David Hall - Head of Leisure, Strategy and Transformation at Northumbrian Water:

I have had the exceptional pleasure of working with Maureen and Ruth from McAllister & Co and Lomax Hyde. Their grasp of the tourism sector, their energy and passion are unrivalled in the industry. They are excellent at identifying the client’s needs and delivering them on time, on budget and at a very high level of quality. I would recommend them without reservation.

Keith Laird - Head of Business Development, Experience Nottinghamshire:

Maureen joined us at a time with our marketing activity at a crossroads and lacking a clear long term direction. Utilising her many years of experience practitioning in the Destination Marketing field she quickly assimilated the strengths and weaknesses of the campaign and put together a detailed and creative marketing strategy that not only was inspiring to our key customer demographic but also integrated with our stakeholders key economic objectives. Her ability to see what was required at all levels of the campaign allowed her to craft an effective marketing road map of actions which allowed our marketing and communications team to exploit all the opportunities of the campaign.

I was lucky to work with Maureen on our recent ‘One Day in Notts is never enough’ marketing campaign. She quickly assimilated all the USP’s of the destination and using her flair for creative solutions crafted an inspiring call to action for potential visitors. She has an eye for detail and extremely diligent project management skills which insured all elements were covered whilst her never ending enthusiasm made sure she brought the rest of the team as well as external stakeholders with along with her during the process. It was this meticulous approach that insured the campaign was successful with a clear return on investment.

James Berresford - CEO at Visit England:

Maureen is a highly respected tourism professional who has a unique insight into the way in which planning and team building can assist in business development.

Andrew Moloney - Managing Director at Artisan Southwest Ltd:

Maureen’s done a great job for me helping me get the Artisan Southwest Skills School launched! Her knowledge, skill and enthusiasm have been invaluable!

 

BUSINESS DEVELOPMENT AND MENTORING

Philip Alford - Project Lead, Digital Destinations at Digital Hub, Bournemouth University:

I worked closely with Maureen over 10 months as part of the Digital Destinations study at Bournemouth University which involved working closely with 60 businesses in the Dorset and New Forest areas. The overall aim was to transfer skills and knowledge to the businesses in the area of digital marketing. Maureen expertly facilitated the workshops which took place at Bournemouth University and demonstrated her in depth knowledge of digital marketing and her ability to relate to small businesses.

Jackie Richmond - Marketing and Communications Manager Lemur Leisure (Splashdown Waterparks + Lemur Landings Soft Play):

My most recent connection with Maureen has been through the Digital Destinations project with Bournemouth University. Her knowledge of her subject is vast; her advice pragmatic. She manages to deliver information in a way that is both understandable and useful within your business and always with great humour. Her can do approach is infectious and I would happily recommend her.

Nina (Howe) Basset - Owner at Hotel TerraVina:

Maureen is a fantastic planner, strategist and marketing person. She is open, forthright and exciting in her approach to business and gets results. I worked with her on a project for approximately 8 months and she impressed me greatly with her skills and her unending support and advice. I highly recommend her and her company- she’s great!

 

INTERIM MANAGEMENT

Pauline Gibson - General Manager at The Highworth Hotel:

Maureen came to Bowood to lead our Sales and Marketing. She fitted in immediately, and was an asset to our team – she quickly grasped the issues at hand and led us forward making a real impact on our bookings and our overall approach. Her infectious personality and love for the industry really got everyone on board and working together which is a superb quality to have. She was passionate about Bowood, knowledgeable about all aspects of the tourism industry and happy to share this insight.

 

If you would like more information about how McAllister and Co can support and develop your business, call Maureen on 07968 698084 or email info@mcallisterandco.co.uk

 

Follow Maureen McAllister on the Linkedin Network

Follow Maureen McAllister on the Linkedin Network